Content Development: The Blind Spot 

The Blind Spot: Uncover the Not-So-Hidden Truths of Business Success by Dave Almarinez.  Book Description: What’s the secret to success? In this book, entrepreneur and philanthropist Dave Almarinez picks apart the myths that once held him back from financial freedom, and introduces actionable exercises and discussion points to help you get past your own “blind spot.” Read […]

PROJECT MANAGEMENT / EDITORIAL: Travel Visayas 

Travel Visayas is a travel guide to the favorite destinations in Visayas. Initially conceived to be a handy pocket-sized print handbook, it was published online instead. Read the entire guide (for free!) at EYP: What to see, eat, buy and try in Bohol, Boracay, Cebu and Palawan; advice to and from backpackers; and how to […]

CONTENT DEVELOPMENT: PR Toolkits 

Subcontracted by a New Zealand-based client to create six brand-specific public relations toolkits for a leading hotel & resorts group as part of this group’s expansion in a region. Scope of work included: Adapting an existing toolkit and re-writing / tweaking content to reflect the brand, voice, values and specific considerations of five different properties.  […]

Chef Theo’s CROWD PLEASERS 

Take your cookbooks wherever you go! Download to your phone, Kindle or ebook reader of choice and enjoy delicious recipes on the spot. After volume 1, Chef Theo’s Foolproof Favorites, comes volume 2: Crowd Pleasers – Big Food for Big Groups. Featuring five of Chef Theo’s best-loved party recipes, these dishes will make you a […]

CONTENT DEVELOPMENT: Training System Guide 

Project brief: develop a user guide for an in-house system to be used by the client in rolling out a new process for petitioning, approving and monitoring training activities. This 34-page user guide makes use of colored tabs, specific chapters, illustrations and system screen-grabs to assist in the project rollout and ensure ease of use.

Chef Theo’s Cookbooks 

My first project as Editor-in-Chief of Resultado Gourmet Designs Co. are these e-cookbooks by Chef Theo Zaragoza. The first of the series is Foolproof Favorites – Chef Theo’s recipes for classic Filipino heritage dishes such as kare-kare and sinigang. The concept behind these cookbooks is to make them accessible to anyone with a mobile phone, […]

CONTENT DEVELOPMENT / DEVELOPMENT COMMUNICATIONS: E. Zobel Foundation Annual Publication 

My first job out of college was working as the PR Writer at the E. Zobel Foundation, a non-profit organization founded by the late Enrique Zobel. I had a varied bunch of duties, such as helping Mr. Zobel with his columns for BusinessWorld newspaper, but one that I took to heart was publishing the Foundation’s […]

CONTENT DEVELOPMENT / DEVELOPMENT COMMUNICATIONS Banco ng Masa newsletter 

Banco ng Masa

Aside from producing the E. Zobel Foundation’s Annual Newsletter, I also produced the quarterly Banco ng Masa newsletter. Banco ng Masa is a microfinance-oriented rural bank in Batangas (Philippines) borne from the E. Zobel Foundation’s Palabra de Honor savings program. Associations located all over Batangas (Calatagan, Lian, Tui, Nasugbu and Matabungkay), made up of farmers, fishermen, small business owners and the like, pooled their savings together to set up capital for their livelihood.

CONTENT DEVELOPMENT: Miramar Group 

Project and brief: Content for the Miramar Group Website. Worked with site developers and graphic designers to create content for all the site pages and property microsites using material from the client. Bulk of work was copy editing and tweaking content to suit brand tone. View: http://www.miramar-group.com/en/default.aspx

PUBLICATION: Noble Times 

Project: commemorative magazine for health supplement company Noble Life’s anniversary in 2010.’Brief: Look of the publication should be scientific and dynamic, reflecting the dynamism of the company’s products; tone of writing was friendly, celebratory and informative.Publication development role: Wrote, researched and edited all articles; covered the anniversary celebrations at Araneta Coliseum; directed content and flow […]

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