CONTENT DEVELOPMENT: PR Toolkits

Subcontracted by a New Zealand-based client to create six brand-specific public relations toolkits for a leading hotel & resorts group as part of this group’s expansion in a region. Scope of work included:

  • Adapting an existing toolkit and re-writing / tweaking content to reflect the brand, voice, values and specific considerations of five different properties. 
  • Distilling various in-house guides and handbooks and adding summarized best practices into the toolkits.
  • Creating template press releases for various foreseeable events.
  • Researching PR best practices and social media engagement plans, adding them into the toolkits.
  • Overall copy editing and proofing.
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About Author: Katrina Ramos Atienza

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